When applying to study in the US, one of the biggest draws for me was the amount of opportunity that would be available. The connections I have made while at university in New York City have opened doors to many things that I couldn't have expected.
US universities focus greatly on their alumni, and students are encouraged to stay in touch with their university long after graduating. This has advantages for those of us currently studying, who often have the chance to meet and connect with former students now thriving in various fields.