Outreach and public engagement

How universities can use civic engagement and collaboration to get local communities and the broader public involved in their research and other work and generate positive impacts felt beyond the campus walls. These resources also explore effective ways for academics, educators and other teams to reach out and engage with school pupils and groups underrepresented in higher education to break down potential barriers to access.

Image showing people engaging through social media communications

Why universities in emerging countries should invest in social media marketing

Why should higher education institutions in emerging countries invest in social media rather than flashy marketing campaigns to develop brand credibility and brand equity? Charitha Harshani Perera, Rajkishore Nayak, and Long Thang Van Nguyen explain

Charitha Harshani Perera, Rajkishore Nayak, Long Thang Van Nguyen

Northumbria University, RMIT University Vietnam

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