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Outreach and public engagement

How universities can use civic engagement and collaboration to get local communities and the broader public involved in their research and other work and generate positive impacts felt beyond the campus walls. These resources also explore effective ways for academics, educators and other teams to reach out and engage with school pupils and groups underrepresented in higher education to break down potential barriers to access.

Two people discuss diagrams laid out on a table

Maximise your research impact through interdisciplinary collaboration

What’s the best way to achieve research impact? Qingyan Chen makes the case for an interdisciplinary approach

Qingyan Chen

The Hong Kong Polytechnic University

The everyday tools you can use to alleviate public speaking anxiety

Research shows that people regard death as less terrifying than public speaking. Thomas Duke offers three ways to speak with confidence

Thomas Duke

Nazarbayev University

How to train world-champion cardiologists

Competition, cooperation and continuity in talent support play integral roles in training and preparing medical professionals, and improving patient care, write three cardiologists

Gellér László, Zoltán Salló, Nándor Szegedi

Semmelweis University

Student sitting at a desk at the library on his laptop

Student communication: a compassionate approach

Compassionate student communication that ensures engagement is personal and unique to each student could enhance the university experience

James Gray

Kortext

Two people in hard hats walk through a lab

How can we take research from the lab to the marketplace?

When getting the products of your research into the hands of the people who need them, challenges arise. Vorathin Epin, Ibham Veza, Mazian Mohammad and Abdul Rahim Othman offer advice on how to overcome them

Ibham Veza, Abdul Rahim Othman, Vorathin Epin , Mazian Mohammad

Universiti Teknologi Petronas (UTP)

Students walking up a staircase in an old university building

Digital marketing for universities: strategies for success

University marketing teams can increase their visibility and attract a diverse applicant pool by using contemporary strategies, writes Archana R. Nayak

Archana R. Nayak

Manipal Academy of Higher Education

Effective public-speaking techniques for university faculty

University faculty need public-speaking skills when they seek to engage students, collaborate with colleagues, secure funding and further their careers. Patty Raun leverages her skills as a stage actor to help higher education professionals improve their presentation chops

Patricia Raun

Virginia Tech

How to make public engagement work for early career academics

Academics need to be able to translate what they research to engage a wide range of audiences. But to do that, scientists must first find the public engagement shape that fits them and their schedule. Here’s advice for getting started

Sien van der Plank, John Duncan, Yanna Fidai

University of Southampton, The University of Western Australia, Plymouth Marine Laboratory

A bird's eye view of a table with reports and laptops

Researchers need support to change the world – here’s how to provide it

To generate world-changing research, the Hong Kong Polytechnic University’s Research and Innovation Office took on the role of fostering collaboration and allocation of resources to allow their academics to focus completely on their work. Lixin Situ outlines how to provide support.

Lixin Situ

The Hong Kong Polytechnic University

Using storybooks to share research with a wider audience

Storybooks offer a collegial method of sharing research findings beyond the peer-reviewed journals of academia – and putting it in the hands of the people who can best use the information, write Dominic Petronzi, Dean Fido and Rebecca Petronzi

Dominic Petronzi , Dean Fido, Rebecca Petronzi

University of Derby

A female student browsing a computer in the library

The library’s role in digital education: content is still king

University libraries have a huge opportunity to evolve and strengthen their roles. To do this, they must demonstrate the value of their digital content by promoting the use of their digital collections to engage, inspire and enhance learning

José Vladimir Burgos Aguilar

Tecnológico de Monterrey

Pledges and charters in medical schools: catalysts for change or performative promises?

Pledges demonstrating support in addressing issues such as racism and misogyny will often garner interest and may even attract pockets of funding. But they also risk oversimplifying complex problems, writes Lois Haruna-Cooper

Lois Haruna-Cooper

UCL

Campus talks: an interview with Kathryn Sikkink, Ryan Family professor of human rights policy at Harvard Kennedy School

Human rights scholar and award-winning author Kathryn Sikkink talks about her work with the Harvard Votes Challenge, how young people are more savvy about misinformation than older generations and why, in this year of elections, democracy needs protection

Kathryn Sikkink

Harvard University

Campus talks: how to turn university students into engaged citizens – and voters

Political scientists, in the US and the UK, discuss how universities can support Generation Z to engage with the democratic process, how to foster safe and open political discussion and why voting is like bungee jumping

Elizabeth C. Matto, Michael Bruter

Rutgers University, The London School of Economics and Political Science

Members of a focus group having a discussion

Steps to take to encourage more support for public engagement in research

By fostering a culture in which public engagement is not just encouraged but embedded into the fabric of academic life, institutions can leave a lasting impact on both the scholarly community and the world at large

Lyn R. Keith

The University of the West Indies

‘Strengthening institution-wide commitment to trans inclusion is more important than ever’

Guidance for museums, galleries and heritage has insight for universities as they prepare to bolster freedom of speech, write four academics

Suzanne MacLeod, Richard Sandell , Sharon Cowan, E-J Scott

University of Leicester, The University of Edinburgh, University of the Arts London

How to foster a civic mindset in the era of AI

Create spaces that allow small groups of people to see themselves in a broader context, encourage them to dream of what possibilities and opportunities could exist and then help them to take action

Robert Huish

Dalhousie University

A male and female figure stand atop piles of coins, with the male figure's pile higher

Why have higher education’s female leaders had to wait so long for equal pay?

The higher education sector’s gender pay gap stands at 14.8 per cent, three percentage points higher than the UK as a whole. Janet Jones asks why and what we can do about it

Janet Jones

University of Westminster

Film storytelling can enhance learning in STEM subjects

In the era of social technologies, authentic storytelling becomes a powerful tool for cultural and social change, a fundamental role of higher education, writes Arijit Mukhopadhyay

Arijit Mukhopadhyay

University of Salford

How to harness community knowledge to tackle complex policy challenges

Working with local communities can help uncover new insights to tackle complex social policy challenges. Saffron Woodcraft and Joseph Cook explain how to set up high-impact citizen social science research

Saffron Woodcraft, Joseph Cook

UCL

Celebrate Black History Year and tackle racial inequality all year long

Instead of consigning the recognition of Black histories to one single month, Deborah Husbands, Stephen Bunbury and Dibyesh Anand advocate for a Black History Year

Deborah Husbands , Stephen Bunbury, Dibyesh Anand

University of Westminster

How to engage with the media and expand the impact of your work

Academic scholars are generally not trained to write for broad audiences, so how do you get your compelling, newsworthy research out there? Gregory R. Goldsmith offers five considerations

Gregory Goldsmith

Chapman University

We set up a thought leadership programme to amplify PhD research

Dalhousie's OpenThink programme shows how universities can empower the next generation of thought leaders and facilitate public engagement

Lynne M. Robinson

Dalhousie University

The language of inclusivity is not inclusive

Terms such as equity, diversity and inclusion give the impression that they are dealing with what is present. In fact, EDI work deals with what is absent, writes Pascal Matthias. He offers ways to think, speak and write differently

Pascal Matthias

University of Southampton

Six ways to boost international student recruitment

International students bring diversity, talent and economic value to our universities and society. Here are some ways to encourage them to apply to your institution

Steven McGuire

University of Sussex

Fostering student co-creation to give back to the community

Engaging in local civic projects offers students meaningful learning opportunities, fosters co-creation and supports the community at large. Here, Martha Sullivan outlines the benefits based on working with the Empty Bowls project

Martha Sullivan

Virginia Tech

Conference presentations 101: master the art of speaking to an audience

Don’t get stage fright when it comes to presenting your research. Ayten Ordu offers her tips for preparing for speaking success

Ayten Ordu

Near East University

Use students to facilitate impactful collaborations that benefit the community

Using students to connect third-sector organisations with people who can help them brings benefits to all involved. By Martin Parker

Martin Parker

The University of Bristol

Why press releases are a waste of your comms team’s time

Most universities will track press release output as part of overall communications metrics – but, asks Kylie Ahern, have you considered other ways to generate media coverage, awareness of your brand or better relationships with journalists?

Kylie Ahern

STEM Matters

A multigenerational group of people link arms and gaze into the sunset

To build a community in higher education, start from the ground up

Gareth Morris and Fiseha Berhanu Tesema outline grass-roots initiatives to help make your campus a socially cohesive place to work and study

Gareth Morris, Fiseha Berhanu Tesema

The University of Nottingham Ningbo China

A young scientist uses a laptop and mobile phone in the lab

Science communication tips for university marketing teams

When research reaches a broader audience, it improves the society we live in and inspires the next generation of scientists. Iris Lai offers her advice on engaging the public with your institution's work

Iris Lai

The Hong Kong Polytechnic University

University students standing outside campus

Defining first-generation is harder than you think

The first step towards providing better support for first-generation students should be to acknowledge the variety of definitions that exist and develop a better shared understanding of how those definitions affect students

Brian Heseung Kim

Common App

A student practices their interviewing skills

Why your students need to learn the skills of a journalist

Interviewing real people to gain original stories and insights is a skill that will serve your students well in the age of AI. Julie Nightingale offers tips

Julie Nightingale

Nottingham Trent University

‘Resilience is grit amid uncertainty’

In this extract from ‘The Resilient University’, Freeman Hrabowski and co-authors offer the resources and mindset that higher education institutions need to develop to sustain themselves through challenges and crises

Freeman Hrabowski, Peter H. Henderson, Lynne C. Schaefer , Philip J. Rous

University of Maryland Baltimore County, University of Maryland, Baltimore

How to establish peer-to-peer support networks for online first-generation students

Given the limited opportunities for organic peer-to-peer interactions online, universities must use a data-driven approach to create opportunities for students to build connections, writes Nesha Thompson

Nesha Thompson

The University of the West Indies

In-person events are still necessary

Should academics be travelling to events that could be done virtually? Drawing on her experiences at COP28, Denise Baden shares tips on how to make the most of these events – and why a chance to form alliances, learn from each other and share ideas for action make it worth being present

Denise Baden

University of Southampton

How can we encourage more prospective first-generation students to apply to university?

Reflecting on her experiences as a first-generation student and widening participation practitioner, Raeesah Ellis-Haque shares insight into how universities can ensure communications and outreach activities speak to prospective first-generation students

Raeesah Ellis-Haque

The University of Bristol

Group of three multiracial people talking

Building trust in research: how effective patient and public involvement can help

Involving patients and the public in research results in more relevant outcomes and gathers insight into what issues affect and are of importance to them and their communities, writes Gary Hickey

Gary Hickey

University of Southampton

Empower communities using the Tree of Hope activity for post-project evaluation

Post-project evaluation tools that generate useful participant feedback drive positive, enduring change, write Suthawan Thummasungwan and Prakit Arsa

Prakit Arsa , Suthawan Thummasungwan

Siam University

Show your research impact: a guide for academics and researchers

In academia, effectively demonstrating and communicating the real-world impact of research is increasingly vital for scholars, driven by demands from funding bodies and academic institutions

Mohammed Al-Bahrani

Al-Mustaqbal University

Maximise your research impact with these seven LinkedIn tips

LinkedIn works as a powerful tool for academics who want to share their research, yet self-promotion can be daunting. Here are seven tips to engage with other academics on the platform and define your brand

Rushana Khusainova, Hannah Robinson , Jacks Bennett

The University of Bristol

A microphone against a purple background

Five things to know before you launch a research podcast

Starting a podcast can open up your research to a new audience. David Allan and Andrew Murray show how

David Allan, Andrew Murray

University of the West of Scotland

An illustration of twelve people using megaphones

Get the word out: four ways to communicate with non-academic audiences

Sharing scientific research with the wider public can be instrumental in breaking down the barriers to academic work. Ashleigh Johnstone offers advice

Ashleigh Johnstone

Arden University

Community organising: a case study in parent engagement

Widening participation in higher education and improving the education journeys of young people cannot happen in isolation, writes Michael Bennett. Here, he outlines a programme that connects parents, community groups and the university

Michael Bennett

King’s College London

A illustration of a figure touching a giant lightbulb as bidding signs wave in the foreground

The four key steps to writing a successful funding bid

The art to writing successful funding bids lies in your vision – and assembling a crack team to enact it. Rob Waterson offers his tips

Rob Waterson

University of East London

Cathedral Square and Market Hall, Peterborough

Multilayered interventions to foster community relationships

Key components of positive community engagement include institutional-, faculty- and course-level links, writes Tom Williamson. Here, he offers a road map for embedding universities in their local area and regional economy

Tom Williamson

Anglia Ruskin University

Transparency and trust in international research

The secret to long-term international research projects is trust and transparency

To build an excellent research team you want talented individuals – but they also have to enjoy working together. Christine Raines explains how teamwork and open communication have made a multinational bioengineering project succeed

Christine Raines

University of Essex

Campus talks: how to do public engagement

What is best practice for universities’ public engagement? How do you enlist the public in your research? And how do you keep them interested in the long term? Two 2022 THE Awards winners share their insights – from their experiences tracking Covid and decoding Dickens

Tanya Wood, Hugo Bowles

King’s College London, University of Buckingham

To extend your research’s impact, be bold and collaborate widely

International collaborations expose your work to new and bigger audiences and give you unique opportunities for cross-organisational and interdisciplinary engagement, says Catherine Queen

Catherine Queen

University of Liverpool

The University of Birmingham hosted over 3,000 athletes for the 2022 Commonwealth Games

Transforming a university campus into an athletes’ village

As an official partner of the Commonwealth Games 2022, the University of Birmingham housed and fed over 3,000 athletes from across the globe. Malene Stanley explains how they turned their campus into an athletes’ village in just a few months

Malene Stanley

University of Birmingham

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