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Outreach and public engagement

How universities can use civic engagement and collaboration to get local communities and the broader public involved in their research and other work and generate positive impacts felt beyond the campus walls. These resources also explore effective ways for academics, educators and other teams to reach out and engage with school pupils and groups underrepresented in higher education to break down potential barriers to access.

Actions to help your university stand out in a crowd

With competition for students fiercer than ever in the higher education sector, Ayten Ordu outlines some of the ways universities can achieve higher visibility

Ayten Ordu

Near East University

How to write more compelling awards entries

How to write better awards entries

From conducting in-depth interviews to telling the whole story, Sam Russell provides top tips for crafting a compelling narrative that will appeal to awards panels

Sam Russell

Arden University

Cubes showing different social media icons

Steps to building a winning online presence for your university

The majority of students now research universities online, so this is a vital component of marketing. David Riley lays out the foundations of building a strong online presence

David Riley

The University of the West Indies

Film slate for a television documentary written by an academic

Don’t touch that dial: how to pitch and write for broadcast

Don’t be afraid to rework your scholarship for a mass audience. Find the narrative in your research and build relationships with commissioning editors, says Matthew Flinders

Matthew Flinders

University of Sheffield

Don’t forget online learning in your university marketing

University marketing often focuses on the campus experience, so what should institutions do to make prospective students aware of their online course offering?

Ari Badlishah

The University of Edinburgh

A team of colleagues brainstorming ideas

How to run a marketing campaign in a devolved university

Advice on co-ordinating a university-wide marketing campaign in a large, devolved organisation

Heather MacBain

The University of Edinburgh

Mapping the policy landscape as an academic

How to succeed at policy engagement, part two: mapping the landscape

In the second part of her series on policy engagement, Jo Clift advises how to build a picture of the policy landscape in your area of interest and establish who to engage with

Jo Clift

Jo Clift Consulting

University brand communities: building reputation among different audiences

Universities are complex organisations with multiple audiences and stakeholders. How can fostering a strong brand community help their reputations to stand out from others?

Sotiris T. Lalaounis, William S. Harvey , Corinna Booth

The University of Bristol

So you want to host an international online conference?

How hard can it be to stage an online conference? Don’t you just book a whole bunch of Zooms and send out invites? Well, yes and no. Here are five key takeaways from our experience as rookies to conference organisation

John Weldon, Loretta Konjarski, Bert Oraison

Victoria University

University Challenge quiz show helps degree courses

Your starter for 10: how can a TV quiz format help courses avoid extinction?

With some courses struggling to recruit, John Warren explains how a University Challenge-style quiz can breathe new life into ailing degrees and empower the student voice

John Warren

Independent academic

Elevator pitch and policy engagement with your research

How to succeed at policy engagement, part one: define your purpose

In the first of her series on policy engagement, Jo Clift provides guidance on the importance of knowing what you’re trying to achieve in order to succeed

Jo Clift

Jo Clift Consulting

Defining impact: a shift in thinking, acting and being

What is impact? And, more importantly, how do universities foster and measure it? Here is a plan to raise impact awareness, literacy and readiness

Igor Campillo, Glória Nunes, Iñigo Puertas

Enlight European University, Euskampus Fundazioa

University student teaching secondary school students

How to embed service to society within the educational experience

Helen Coulshed and Jeanne Wilson discuss their experience creating an interdisciplinary “service” module to challenge gender inequalities in local schools

Helen Coulshed , Jeanne Wilson

King’s College London

Collaboration and partnership should be front and centre for university libraries

Seven strategies to turn academic libraries into social organisations

For libraries to secure their future on higher education campuses, they must embrace a model that prioritises partnerships and collaboration, says Sheila Corrall

Sheila Corrall

University of Pittsburgh

Man speaking jargon to confused man and woman

Being elitist about sci-comms damages science

Scientists, if you communicate only with people at your own level of expertise, how will you recruit the best and brightest, engage the public and change the world? Kylie Ahern takes ‘dumbing down’ to task

Kylie Ahern

STEM Matters

Illustration of man at laptop surrounded by graphic elements

Creating an impactful visual abstract with no design experience

The basic principles of design offer guidelines for creating a scientific visual abstract. This guide will take you from blank space to eye-catching, easy-to-understand graphics

Lipsa Panda

Elsevier

Files with tabs relating to intellectual property, law and copyright

How to add value to research and manage intellectual property

Ensuring new knowledge has social, environmental or economic impact is an essential element of research – and of universities’ purpose. Here, Christophe Haunold explains the four steps to consider

Christophe Haunold

University of Luxembourg

Work like a scientist, don’t sound like one

A pitch or presentation is not a full paper – and squeezing in too much detail will only alienate your audience. Here are four tips to make your research easy to understand in any context

Philipp Gramlich

NaturalScience.Careers

Outreach campaigns can help signpost students to university wellbeing services

How to run an effective student well-being campaign

From reaching out to the local community to making it interactive, Christina Chant offers seven tips for effectively promoting your university’s well-being services

Christina Chant

Edinburgh Napier University

An image of Westminster across the River Thames

Five things I learned from my trip to Parliament as an early career researcher

After getting a chance to present her PhD and postdoctoral research to politicians in Westminster, Lucy Eddy shares her five key takeaways

Lucy Eddy

University of Bradford

Business school diversity requires disruption

Business school recruitment: disrupt to diversify

A genuine commitment to championing greater equity, diversity and inclusion in business education demands a paradigm shift, says Arnold Longboy

Arnold Longboy

London Business School

Image representing different elements of teaching and learning

How to build quantitative evidence of your teaching expertise

Teaching impact can be difficult to measure but by sharing insight, resources and teaching materials online, you can start to build quantitative evidence of your expertise as Philip Leftwich explains

Philip Leftwich

The University of East Anglia

Amplify the authentic student voice in university marketing

Any university can claim to be the best, but in the end, people will believe the students who study there. Here are tips on collaborating with students to create marketing content that amplifies their authentic voice

Ari Badlishah

The University of Edinburgh

A DIY guide to protecting academic freedom

A guide to help faculty manage and respond to threats to their academic freedom, from understanding the source of the challenges to finding allies and resources that can assist

Pedro García-Caro, Katy Krieger, Joe Lowndes, Gabe Paquette

University of Oregon

Insight on parliamentary inquiries and lobbying

Parliamentary inquiries and lobbying explained

Martin Smith offers an overview of parliamentary inquiries and lobbying for academics, looking at who is involved, how effective it can be and what results it can offer beyond direct policy change

Martin Smith

Goldsmiths, University of London, Universities Policy Engagement Network (UPEN)

University career services can leverage social media

Social mobility via social media: opportunities for career services

Four practical suggestions for how university career services can make greater use of social media to support social mobility among their students

William E. Donald, Kaz Scattergood

University of Southampton, Ronin Institute, University of Liverpool

Students enjoying an informal get together over coffee

The power of events to build belonging among students

XJTLU’s new Entrepreneur College had to work fast to build a sense of belonging among its first student cohorts, and one way it did this was by hosting a series of events. Xiaotong Lu shares the strategies adopted

Xiaotong Lu

Xi’an Jiaotong-Liverpool University

It’s crucial for universities to bridge the ‘town and gown’ divide

James Derounian considers how universities act as good neighbours to their host communities and recommends a simple exercise to break free of the ivory towers

James Derounian

University of Bolton

Image of a young woman working with school children

Community-engaged learning: a pedagogic approach to civic outreach

A guide to developing community-engaged learning projects that benefit the student participants and the communities they work within, by Sonia Kumar

Sonia Kumar

University of Leeds

My experience of speaking in front of a select committee

Nicola Searle shares lessons for academics on speaking in front of a parliamentary select committee, to provide insight on topics linked to your research

Nicola Searle

Goldsmiths, University of London, Universities Policy Engagement Network (UPEN)

Green gap years can be beneficial for students transitioning to university

Offering students a green gap year has multiple rewards

James Derounian makes the case for a gap year in which school-leavers can engage with university while tackling climate change and helping with community development

James Derounian

University of Bolton

Decolonising learning through access to primary sources

Mathematicians have always looked at old problems in new ways. A database of original sources will give university-level mathematics students a global, historical view of their subject

June Barrow-Green , Brigitte Stenhouse

The Open University

Writing and presenting reports for government: five dos and five don’ts

A guide for academics on the dos and don’ts of writing and presenting research reports designed to inform policymakers

Naresh Pandit

The University of East Anglia, Universities Policy Engagement Network (UPEN)

Five steps for engaging policymakers with research

Five steps for engaging policymakers with research

Five pointers to help researchers get policymakers interested in their work, based on a guide co-created by government and academics from the University of Leeds

Ben Walmsley

University of Leeds, Universities Policy Engagement Network (UPEN)

Being a public scientist is not an easy choice

When scholars know their data well and can see their findings being ignored, they should be comfortable enough to speak out. Here, Paul McGreevy offers advice to those contemplating putting their heads above the parapet

Paul McGreevy

University of New England

Creating innovative social media content

Lessons learned in creating and using innovative social media strategies

If we aspire to enabling better educational decision-making, marketers first have to understand how, when and where prospects make those decisions

Simon Pride

Arts University Bournemouth

Podcast discussing building resilience and protecting well-being among university staff and students

THE podcast: breaking down barriers with research and student-led campaigns

Winners of the Times Higher Education 2021 Awards discuss how their research and student-led campaigns navigate difficult and taboo topics

Anna Walas, Lindsay Morgan

Edinburgh Napier University, University of Nottingham

Achieving PR impact for your university on a budget

How to achieve PR impact with little – or no – budget

With finances squeezed across the sector, building trust and engagement – as well as relationships with partners and journalists – is crucial for PR impact, explains Tanya Wood

Tanya Wood

King’s College London

Young men need to be involved in research if we're to close the attainment gap

Tips for involving young people in research in meaningful ways

To effect real transformation, research must be carried out with young people, who should be made aware of the key role they play and knowledge they bring to the process

Susan Morgan, Andrew Hamilton, Brian Murphy

Ulster University

Advice on effective communication for international collaborations

Clear communication as the key to international collaboration

The success of international research collaborations rests upon clear communication, writes Marian Brady as she offers advice on what this involves in practice

Marian Brady

Glasgow Caledonian University

How to rethink university comms with student voice at the centre

Tactics for revamping your comms with students front and centre

How can you stay on top of the evolving student voice and ensure it’s at the heart of your communications? Kim Graakjaer shares her thoughts and some takeaway tips

Kim Graakjaer

The University of Manchester

Make a difference collaboration and participation in arts-led research

Make a difference: collaboration and participation in arts-led research

Artists can’t solve the world’s problems, but they are well placed to ask questions that enable ideas and creativity to emerge. And the local knowledge of communities holds a wealth of answers, writes Loraine Leeson

Loraine Leeson

Middlesex University

Mix technology and personal contact to support students

A sophisticated algorithm and a simple phone call have proved to be a formula for student retention. And it’s not stopping as the pandemic recedes, says Jonathan Powles

Jonathan Powles

University of the West of Scotland

When refuge isn’t safe: uncovering real-life stories to shape policy

Human stories that feed into research can be a powerful tool for driving policy change but need careful and sensitive handling, as Lizzie Kirsch explains

Lizzie Kirsch

University of Birmingham, Universities Policy Engagement Network (UPEN)

Basket of pumpkins with sign "buy local"

Food for thought: advice for building a university-community collaboration

Planning and communication can turn good intentions into lasting benefits for students, faculty and the community. Joshua Gruver shares his advice for successful outreach, based on his experience developing a local farmers’ market

]oshua Gruver

Ball State University

A man standing browsing papers in a university library

Tips on providing free public access to your university library

A university library should provide a gateway into the institution for surrounding communities, explains Andrew Barker, as he shares advice on creating a ‘library community card’ that provides free and open access to the public

Andrew Barker

Lancaster University

Community outreach like the Great Science Share for Schools requires listening

Flip the script: why listening is the best form of outreach

In aiming to widen participation, it’s easy to get lost in your own passion. Instead focus on understanding others’ needs – and keep it simple

Lynne Bianchi

The University of Manchester

How a sustainable internship programme can support social mobility

Students from disadvantaged backgrounds can remain on the back foot when entering the workforce. This programme offers higher education practitioners a replicable model that includes professional skills development and access

Fiona Hudson, Inís Fitzpatrick , Cathy Mcloughlin

Dublin City University

So, you want to reach out? Lessons from a ‘science for all’ programme

Public engagement in STEM strengthens research relevance and trust in science, but how can universities do it well? Here, the team behind S4 give three considerations based on a decade of effective outreach to disadvantaged schools

Mary Gagen , Will Bryan, Rachel Bryan

Swansea University

Academic integrity summer schools can be very useful for ECRs

How to organise an event to train ambassadors of academic integrity

Engendering academic integrity in the next generation of researchers is vital for the academy – Salim Razı offers key takeaways from organising free academic integrity summer schools

Salim Razı

Çanakkale Onsekiz Mart University

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