It’s a common misconception that designers should be employed in design companies – a misconception that the Design Council is determined to challenge; designers are needed in every organisation and in every industry.
As a design advocate for Google, Mustafa Kurtuldu is charged with championing design to the technology industry and everyone internally at Google.
“Design used to be seen as a bunch of creative people wasting their time,” he says. “But that is not the case any more as some of the most successful businesses are discovering.”