Your studies in this programme will focus on theoretical knowledge of and technical skills in relevant business analytics methods, including data analytics, modelling, simulation, and multiple-criteria decision-making and on the practical use of the methods on real-world data in a real-world business or industry context. The software and tools applied during the course are standard in industry.
We live in a world overflowing with information and data, and we need suitable skills to manage and utilise these data. Business analytics is a field which combines data, statistical analysis, information technology and quantitative methods. Computer-based models ensure that decision makers are able to see the outcomes of their decisions in various scenarios. The Master's Programme in Business Analytics educates experts in analytics and decision-making with an understanding of the business landscape and needs of industrial companies and commercial and public organisations.
The programme merges studies in industrial management, corporate finance, computer science and applied mathematics in a unique way, providing a very powerful combination of knowledge.
As a graduate, you will be a perfect fit for the business development and business analytics teams of global corporations and small and medium-sized enterprises (SMEs). Hands-on skills in business analytics are in very high demand globally – there is a great shortage of business analytics professionals on the market. The programme is practical and career-oriented and will give you a unique multi-disciplinary education in technology and business, which is highly valued in the corporate world and industry. You will be prepared for a career in business analytics and analytical business development, as an analytics professional in an industrial or service company or as a consultant. With the pragmatic skill set you will acquire, entrepreneurship is also a realistic possibility.