Business and Management

Subject code
WUR31.0007

Marketing

Throughout the Marketing MSc. program students will gain a solid background in traditional topics such as consumer behavior, branding, and digital marketing, and contemporary topics such as customer experience management, analytics, and omnichannel marketing.
The program is designed to offer a problem-based learning experience. Students’ courses will be based on state-of-the-art research and hands-on applications to real business problems.

Strategic Management

The program will offer students an opportunity to enrich themselves on a cultural level, to open their perspectives to new horizons, to create networks with international students and companies. All this is achieved through the experience and the knowledge of professors with expertise in both academia and industry.
 

Policies and Governance in Europe

Students will develop professional profiles for employment in the many fields related to public policy. PAGE offers a combination of analytical skills, knowledge of key policy domains and specific competencies. The two tracks provide specialisations to prepare for the employment in private and public organisations at the EU, national and regional or local levels, such as EU and international institutions, regulatory agencies, firms, voluntary arts and heritage bodies, local and regional development offices, consultancies, lobbying firms, and NGOs.

Management

The Master in Management’s program consists of core courses that advance students’ knowledge in the functional areas of management and elective courses that offer specialized knowledge and real-life examples in the areas of Entrepreneurship and Innovation, International Management, and Luxury, Fashion and Made in Italy. The course is completely taught in English, internationally ranked, and offers numerous double degree options and other exchanges to the enrolled students.
 

Global Management and Politics

The program starts with a focus on the economic, legal and economic-business foundations of global management. Then, students will go through organizational and strategic issues and, finally, will touch upon issues concerning the political implications of globalization, international relations, the dynamics of international governmental and non-governmental organizations and activities related to fairly representing corporate, stakeholder and institutional interests.
 

Entrepreneurship Management and Innovation

Unlock a whole new way of thinking

It’s by nurturing both your pioneering spirit and your practical business sense that this course will empower you to disrupt the status quo and be the entrepreneurial leader you aspire to be. With the space to experiment and collaborate with students from around the world, our Entrepreneurship Management and Innovation online MSc will nurture your skills, helping you to expand a family business, start a new enterprise or drive change from within your current company.

Strategic Management

The curriculum integrates rigorous and cutting-edge instructional methods with a flexible and tailored learning path. Students will be challenged to apply forward-thinking strategic management abilities to the most pressing business challenges via project- and research-based courses. A strong emphasis on collaborative and team-based learning, the broad and international backgrounds of students and professors, as well as significant contributions from corporate experts, all contribute to a multidimensional and immersive learning experience.
 

Marketing

The program combines rigorous and cutting-edge learning methodologies with a flexible and personalized learning path. Project-based and research-based courses will enable students to challenge themselves in applying forward-looking marketing skills to the most relevant marketing issues.