Arden University Berlin

The BA (Hons) Business Management (Marketing) degree will help you develop your understanding of the business world while specialising in marketing. The course will equip students with the knowledge and skills specific to marketing planning, strategy and communications that will lead them to become top professionals in marketing whilst also gaining a strong foundation of knowledge within business.

You will acquire the necessary expertise to become a crucial part of your organisation, feeding intelligence to your management team, supporting effective decision making, attracting customers and understanding the market in your industry of choice. The programme will provide you with a practical understanding of key marketing concepts, and as a result you will be able to respond to distinct business requirements in the marketing area in a variety of contexts.

The degree will cover several marketing and business concepts, such as how to build marketing strategies, managing communications, and how to gather relevant market intelligence. You will also learn key business fundaments such as finance, understanding organisations, business processes and business analysis.

Who is this programme for?

This programme is perfect for those who aspire to become leading marketing professionals. It will enable you to build a promising professional future in your area of choice, equipping you with the tools you need to thoroughly comprehend the business world and the marketing aspect of organisations