This degree will prepare future managers to enter one of the most exciting and fast developing sectors worldwide. You will engage with many of the leading scholars internationally in the fields of information technology & tourism and sustainable tourism.
MU Professors are involved in EU-funded and national research and industry projects, giving you unique insight into vanguard areas such as e-tourism, forecasting, smart cities, sustainable food, city tourism, and tourism economics. Learning in this rich educational environment will prepare you for the international stage, providing you the skills you need for an outstanding tourism career
Develop your research skills, strategy design, implementation, and organizational management and learn how to apply corporate social responsibility in the global business environment.
As part of your comprehensive tourism management education, you can add another skill set with an optional Specialization Course and gain practical, hands-on experience through an internship or the Industry Excellence Program.
Overview
Our MSc in International Tourism Management prepares you to best address the future needs of the global tourism industry.
The only Master of Science in Austria awarded the United Nations World Tourism Organization’s TedQual Certification, the program focuses on leadership and management with an emphasis on hospitality-related companies, tourism marketing, tourism planning, and policy.
Course details
SEMESTER 1
• Advanced Data Analysis & Decision Making
• Tourism Economics
• Global Marketing: Theory & Cases
• Corporate Financial Management
• International Destination Management
SEMESTER 2
• Research Design & Methods in Practice
• Emerging Tools for New Media & Information Management
• Service Quality Management
• Business Ethics & Corporate Social Responsibility
• Specialization Courses OR Internship OR Industry Excellence Program
SEMESTER 3
• Applied Innovation Management
• Tourist Behavior
• Specialization Courses
• Master Thesis Seminar and Thesis
SEMESTER 4
• Tourism Business Project
• Specialization Courses
• Master Thesis and Defence
Specialization Course Options:
• Sustainable Management and Governance
• Entrepreneurship, Innovation and Leadership
• Real Estate Management
• Innovation and Experience Design for Tourism
• Digital Marketing
Entry requirements
For Masters Programs, we require applicants to hold a bachelor’s degree with a minimum duration of three years and proof of English proficiency level C1 according to the Common European Framework of Reference for Languages:
TOEFL Internet-Based Test 88 points,
IELTS band score 6.5 (no sub-score under 6.0),
Cambridge Certificate (Certificate of Advanced English) from Grade C (a minimum of 180 points)
Pearson Academic 75 points
Duolingo 112 points.
All applications are completed online through our dedicated application portal. Once completed, our admissions team will arrange an interview. If successful, our Graduate Dean will review your application and an offer letter will be sent out.
Career outcomes
Graduates from our MSc in International Tourism Management have gone on to enjoy professional careers in the airline industry, booking and experience design platforms, tourism organizations as well as hotel and resort mangement.
