Authenticity sells because it matters
Mike Brown
University of Southampton
Writing guides for academics
Skills and advice for researching, collaborating on and writing academic books, articles, papers, reports and essays, from preprints to peer-reviewed journals.
Written communication – whether that’s a press release or IT guidelines – should be clear, sincere and accessible. Here, Mike Brown offers ways to help colleagues build the confidence and skills to tell their stories in an authentic way
