University marketing

Whether it is attracting prospective students, demonstrating teaching and research expertise ahead of funding bids or highlighting community engagement work, university marketing teams need to communicate the value of their institutions at every level. These resources cover effective ways to reach and appeal to potential students, how to demonstrate institutional values and expertise and how work with academics and staff inside, and outside, your university to showcase news-worthy work.

Donut with a bite out of it

How to create snackable social media content

What makes an engaging post that delivers your key message? Here’s what university social media creators should do and what they should avoid when creating short-form content

Evan Atkinson

Georgia Tech’s Center for 21st Century Universities

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