University marketing

Whether it is attracting prospective students, demonstrating teaching and research expertise ahead of funding bids or highlighting community engagement work, university marketing teams need to communicate the value of their institutions at every level. These resources cover effective ways to reach and appeal to potential students, how to demonstrate institutional values and expertise and how work with academics and staff inside, and outside, your university to showcase news-worthy work.

The Venice skyline at dusk

Seeing is believing: how to make internationalisation count

Simply being international is no longer enough in higher education. Internationalisation needs to demonstrate impact and return on investment – and to do that, it needs to be seen, writes Michael Scott

Michael Scott

The University of Warwick

1