Professional services in higher education

Advice on the many functions of a university that fall outside academia or teaching such as HR, finance, communications, department and laboratory management, libraries and student services. Find out how professional services teams in higher education can best ensure the smooth running of an institution, supporting teaching, research and student success – and work effectively with their academic colleagues.

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Segmenting academic audiences for effective internal communication

The diversity of university academics and the complexity of their roles make effective internal communication difficult. Here, David Brown and Katie Trachtenberg explore ways in which communications professionals can segment messaging to reach different audiences

David M. Brown , Katie Trachtenberg

Heriot-Watt University

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