Communication and Media Studies

Subject code
WUR31.0011

The on-campus Master of Arts in Communication program offers students academically challenging courses that provide insight and practical strategies to succeed in the rapidly changing world.

The International Tourism industry urgently needs skilled and creative managers who: 1. Understand how to tackle sustainability challenges of tourism and its impact on societies; 2. Master different ways of critical thinking needed for solving complex problems; 3. Implement sustainable change integrating the perspectives of local residents, tourists, and service providers…to create a sustainable future of travel and tourism. Not just in Switzerland, but worldwide.

The Master in Marketing and Transformative Economy is not just another Master in Marketing. Its ambition is to offer established marketing wisdom and practice and expand them further.
First, the Master brings marketing aims beyond customer satisfaction, to cater to individual and collective well-being. This allows marketers to pursue new business opportunities by improving customers’ economic as well as emotional, environmental, physical, and psychological well-being.

Why study this programme?

Unique
This is one of very few programmes in Europe (and the only programme in the Netherlands) that focuses on the cultural and linguistic dimensions of international business and organisational communication.