Communication and Media Studies

Subject code
WUR31.0011

Business Management with Marketing

The BSc (Hons) Business Management with Marketing is aimed at students who have an interest in developing knowledge and understanding of the key aspects of business management and marketing, and in particular, who are looking to pursue a career in business management and marketing. It seeks to give students a learning experience that allows them to develop proficiencies that create effective managerial behavior in different organisations in today’s changing business environment.

Communication

The on-campus Master of Arts in Communication program offers students academically challenging courses that provide insight and practical strategies to succeed in the rapidly changing world.

International Tourism

The International Tourism industry urgently needs skilled and creative managers who: 1. Understand how to tackle sustainability challenges of tourism and its impact on societies; 2. Master different ways of critical thinking needed for solving complex problems; 3. Implement sustainable change integrating the perspectives of local residents, tourists, and service providers…to create a sustainable future of travel and tourism. Not just in Switzerland, but worldwide.

Marketing and Transformative Economy

The Master in Marketing and Transformative Economy is not just another Master in Marketing. Its ambition is to offer established marketing wisdom and practice and expand them further.
First, the Master brings marketing aims beyond customer satisfaction, to cater to individual and collective well-being. This allows marketers to pursue new business opportunities by improving customers’ economic as well as emotional, environmental, physical, and psychological well-being.

Arts & Cultural Management MA (Part-time)

This part-time course is primarily taught at the King’s College Strand Campus. Studying in London offers you unparalleled access to one of the world’s most vibrant and culturally active cities in the world and the course has strong links with London's leading cultural organisations. The university itself is ranked seventh in the UK, according to the Times Higher Education World University Rankings 2021.

Arts & Cultural Management MA (Full-time)

This full-time course is primarily taught at the King’s College Strand Campus. Studying in London offers you unparalleled access to one of the world’s most vibrant and culturally active cities in the world and the course has strong links with London's leading cultural organisations. The university itself is ranked seventh in the UK, according to the Times Higher Education World University Rankings 2021.