Marketing programme will help students to develop professional capabilities and abilities in applying scientific knowledge to the practice of marketing.
Graduates are therefore well-equipped to apply for positions in the industry as well as continue their academic careers.
Overview
Welcome to study Marketing at the AASCB accredited Oulu Business School.
Master's programme in Marketing focuses on business-to-business relationships and networks, digital business, services marketing, and branding.
Course details
Marketing programme teaches comprehensive understanding of the environmental, social, and economic aspects of sustainable development. Studies emphasise ethical perspective on business.
Students will understand customer value and relevant marketing processes in growth ventures and startup contexts.
Students gain expertise in branding, digital marketing and campaigns, sustainable marketing, and procurement and logistics.
Career outcomes
Possible career outcomes of the graduates include, but are not limited to: Brand Manager, Account Manager, Customer Service Manager, Marketing Manager or Planner, and Retail Development Manager.
