Develop specialist knowledge and professional skills to become an outstanding digital marketer, either in your current employment or when forging a new career in the field of marketing.
This online Digital Marketing MSc programme provides a comprehensive and high-level education from an elite AACSB, AMBA and EQUIS accredited Management School. Throughout the programme you will have the opportunity to explore how digital marketing fits in with traditional marketing theories and practices and consider what future trends in digital marketing will look like.
The curriculum combines essential digital marketing elements such as consumer behaviour, digital communications, social medial marketing, and brand creation and management with core business skills. These are tailored to the needs of marketing practice, including leadership, data and financial management, marketing and business ethics and corporate social responsibility.
A UK Scholarship of 10% is available for students residing in the United Kingdom. This scholarship is available for our October 2023 intake for all full master’s awards.
Overview
Dive into the theories and practices of consumer behaviour, brand creation and management, digital communications and social media marketing. Students will graduate with the ability to engage in critical reflection whilst improving their self-awareness, leading to long-term transformations in their ability to be highly effective leaders, managers and marketing professionals who are able to influence and guide organisational marketing strategy.
Course details
This programme consists of the following modules. You are required to complete 180 credits to achieve a full Master of Science (MSc), 120 credits to achieve the postgraduate diploma (PG Dip) and 60 credits to achieve the postgraduate certificate (PG Cert).
Modules
• Digital Marketing Strategy and Practice (15 credits)
• Becoming a Leader (15 credits)
• Ethical and Sustainable Business Practice (15 credits)
• Finance and Data Analysis for Managers (15 credits)
• Consumer Behaviour (15 credits)
• Digital Communications and Social Media Marketing (15 credits)
• Brand Creation and Management (15 credits)
• Research Methods (15 credits)
• Dissertation (60 credits)
Entry requirements
All applications will be considered on a case-by-case basis. If you want to discuss your previous qualifications and experience before applying, please contact our admissions team.
Applicants should possess either:
• A minimum of a 2:1 class degree in any subject, equivalent to a UK bachelor’s degree; or
• Professional work experience in a related field and/or other prior qualifications will be considered on a case-by-case basis.
All applicants must provide evidence that they have an English language ability equivalent to an IELTS (academic) score of 6.5.
If you don’t have an IELTS or equivalent certificate, you can take our free online English test to assess your proficiency. You don’t need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree in, any of these countries.
Career outcomes
Graduates will be equipped with the knowledge, skills, awareness and confidence to be highly effective managers and digital marketing professionals able to influence organisational strategy and practice.
Potential career destinations include Digital Marketing Manager, Paid Search Manager, Social Media Manager, Social Media Executive, Market Researcher, Brand Manager across a range of industries.
