Business Analytics

Leverage data and advance your career

Bridging the gap between data science and business management, the Business Analytics online MSc equips you with the necessary technical skills and expertise to take your career to the next level. You’ll gain the strategic, problem-solving, and decision-making skills that are vital in today’s business world, opening your career to a host of exciting managerial and consultancy business analyst roles.

Ideal for working professionals, this 100% online course offers an opportunity to focus on both data and decision analysis. This is key to providing you with a competitive advantage in a world where data is critical to resolving issues in almost every industry and workplace.

Turn data into insight

It’s one thing to identify and extract insights from endless streams of data, but it’s quite another to harness big data as a practical tool to drive real change. With a strong emphasis on producing and applying data insights, the Business Analytics online MSc explores a range of units such as data mining, machine learning and business intelligence.

Rather than dwelling on speculative decision-making, the School focuses on mathematics-based prescriptive analytics, helping to ground your work in the real world. You’ll gain valuable knowledge to complement your business experience, helping you to tackle day-to-day challenges in a multitude of industries.

•    Ranked top 100 in the world and top 10 in the UK for Business Analytics by the QS Business Masters rankings 2022
•    Joint 4th for graduate prospects in Business and Management Studies by the Complete University Guide 2022
•    Ranked 2nd for graduate prospects in Business, Management and Marketing by The Guardian University Guide 2022

Paid course type

The University of Bath’s AMBA and EQUIS-accredited School of Management delivers this online MSc with units run in partnership with IBM.

These vary depending on which course you would like to pursue. Please visit our website and register your details to speak to a recruitment coordinator to find out more.

Cost per 10 credits £833* (10% alumni discount). Fees are paid per unit. The MSc totals 180 credits.
* Valid up to and including September 2022 intake. Tuition fees are liable to increase each January. You should budget for an increase of up to a maximum of 5% each year.

Course details

You will learn via immersive video material and real-life case studies, as well as benefit from direct and regular communication with other students and lecturers. Learning material is made available to you via a Virtual Learning Environment (VLE). Assessments are conducted online, also through the VLE. Students study one unit at a time, and learning support is provided through electronic discussion forums and live tutorial sessions.

The online MSc Business Analytics not only sets you up with a deeper understanding of data science, it equips you with the business acumen to put data insights into practice and take your career to the next level.

Curriculum details
•    Business Intelligence (10 credits)
•    Databases (10 credits)
•    Optimisation (10 credits)
•    Spreadsheet Modelling (10 credits)
•    Business Statistics (10 credits)
•    Forecasting (10 credits)
•    Data Mining (10 credits)
•    Machine Learning (10 credits)
•    Heuristics (10 credits)
•    Simulation (10 credits)
•    Analytics in Practice (10 credits)
•    Project Management (10 credits)
•    Dissertation (60 credits)

Business analyst roles
Our Business Analytics online MSc can open job opportunities in both management and consultancy. Graduates of the campus-equivalent have been recruited by a wide range of organisations, including:
•    BMJ
•    Procter & Gamble
•    DiDi
•    Accenture
•    OPPO
•    Mazars
•    Nielsen
•    EY

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