Your studies in this programme will focus on theoretical knowledge and technical skills in relevant business analytics methods, including data analytics, modelling, simulation, and multiple-criteria decision-making and evaluation methods and their practical use on real-world data in a real-world business or industry context. The software and tools applied during the course are standard in the industry.
Overview
The need for analytics is growing due to the abundance of data available. Business analytics includes quantitative and statistical analysis, machine learning, multivariate testing, predictive modelling, and multiple-criteria evaluation and decision support. It uses data to evaluate past performances and to draw up plans for the future. As a graduate of this programme, you will be a competent business analytics professional who knows and can critically analyse the theories and methods in the field.