Using industry-based simulations to create pathways from classroom to career
Novela
Novela
Novela
Novela creates AI-powered simulations that deliver the skills employers today demand. In Novela's engaging learning environments, students assume professional roles and collaborate with an AI co-pilot to solve authentic business challenges using real industry data.
The company's growing portfolio includes a Google Ads simulation where learners manage search campaigns with real auction dynamics, a Meta Ads simulation focused on Facebook and Instagram advertising strategy, and its newest offering, an AI marketing skills simulation that teaches students to effectively collaborate with large language models. With customers including Columbia Business School, King's College London and Imperial College, Novela has reached over 5,000 learners with a 4.98/5 satisfaction rating among users and a 100 per cent instructor recommendation rate.
As universities seek to connect theoretical knowledge with practical application, simulations can offer a way to create dynamic learning experiences that support students’ skill development and employability