The best way to market a university? Start with the students
Youssef Chetioui
Al Akhawayn University
Youssef Chetioui
Al Akhawayn University
Youssef Chetioui is assistant vice-president for academic research and associate professor of marketing at Al Akhawayn University.
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University students can be lifelong brand ambassadors for their institution. To harness the power of word of mouth, create an environment where students feel they belong