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Oguz A. Acar

King’s College London

Oguz A. Acar is professor of marketing and innovation at King's Business School, King's College London.

Featured Resources

A student struggles in the classroom

Why GenAI helps some students but not others (and what to do about it)

GenAI can boost learning on average, according to research – but individual outcomes vary widely. Here’s how to help every student benefit

Oguz A. Acar

King’s College London