Use the five stages of grief to guide academic staff through AI adoption
Michael Mehmet, Rushana Khusainova
The University of Bristol, University of Wollongong
Michael Mehmet
Michael Mehmet is an associate professor in marketing at the University of Wollongong School of Business, Australia.
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As generative AI reshapes teaching and assessment, resistance is often as emotional as it is pedagogical. Drawing on Elisabeth Kübler-Ross’ framework, Michael Mehmet and Rushana Khusainova offer advice for supporting staff through the realities of AI adoption