When the business plan becomes a performance
Ian Solway, Jolyon Nott
University of Southampton
Jolyon Nott
University of Southampton
Jolyon Nott is a teaching fellow in design management in the Winchester School of Art at the University of Southampton.
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Under conventional assessment models in entrepreneurship, continuation of a venture is rewarded and optimism reads as competence, write Ian Solway and Jolyon Nott. But students should be required to demonstrate judgement, not projected success