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is digital engagement officer in the online learning marketing team at the University of Edinburgh.

Ari Badlishah

The University of Edinburgh

Featured Resources

A woman studying at her laptop

Promoting online courses: five effective marketing strategies

Several ways to promote Moocs and other online courses, including a focus on email marketing and paid advertising

Luke Howard, Ari Badlishah

The University of Edinburgh

Student working on a laptop outside

Don’t forget online learning in your university marketing

University marketing often focuses on the campus experience, so what should institutions do to make prospective students aware of their online course offering?

Ari Badlishah

The University of Edinburgh

Students recording a video

Amplify the authentic student voice in university marketing

Any university can claim to be the best, but in the end, people will believe the students who study there. Here are tips on collaborating with students to create marketing content that amplifies their authentic voice

Ari Badlishah

The University of Edinburgh

How to address breakout room anxiety: advice for teaching academics

Four ways to address breakout room anxiety

Ari Badlishah draws on her recent experience completing a master’s degree largely online to offer advice on how educators can help minimise students’ anxiety about virtual breakout rooms

Ari Badlishah

The University of Edinburgh